Objectives
Revised name for organisation
Create new visual identity, colours, fonts, tone
Create a brand promise, strap line
Incorporate the regions and sub brands, FBA, YAC
Corporate literature - membership leaflet, brochure, newsletter, magazine, etc
The CBA get funding through memberships and donations and the want broaden there range of people joining. Currently the brand looks old fashioned and throughout the brand and sub parts there is no corporate look connecting them. It needs to look fresh to gain more members, different people, so they can establish a stronger market position.
Current look
Logo
Website
Magazine
Sub regions
Other objectives
New name for the YAC, young archaeology club
Logo , colour, tone etc
Norman the worm redesign
corporate literature- membership leaflet, magazine, etc
Logo
Website
Magazine
Norman the worm
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