Ideas magazine layout

Inspirational magazines - layout

Sub regions placement - logo

Final Logo

Colour and typeface

Ideas, development on mac

 BA shapes, introducing the arrowhead on the bottom idea.

Arrowhead, looking into the shape. 

More develpoment of the arrowhead shape, which has the B and the A  in it.

Finalising the arrow shape and looking into typefaces

Final arrow symbol

Placement of type and logo

Final set layout

Ideas, putting pen to paper

I started by looking into Historial Shapes and symbols 

Sketches and ideas

Overall look and feel of the brand

For the past 50 years, the CBA has enjoyed financial support from a number of source and one major grant. However this core fund had decreased throughout 2011/12 and will diminish by 2015/16. Currently the brand looks old fashioned and throughout the brand and sub parts there is no corporate look connecting them. It needs to look fresh to gain more members, different people, so they can establish a stronger market position. Therefore they want to maximize there income from individuals through donations and membership, they need more people to know how they are and understand the importance of what they do. More new members, means more digs. 


The biggest challenge to achieve this by making them more visible and relevant to a broader range of people. We need to concentrate our efforts on raising our visibility, improving our accessibility and developing the, messages and projects that will inspire people to join and support our work. There needs to be continuity throughout the brand, sub-regions and young archaeology club.


From my research I really like the overall look of The National Trust logo, its symbol is simply, but they use in a variety of layout styles. So im thinking with the 'british archaeology' of maybe creating a symbol to attach with the typography, to give it a more visual reference and visibility.  

Change the name

Original Name - Council for British Archaeology
Website - www.britarch.co.uk

The CBA, since it was founded in 1944, has played a key role in promoting, supporting, facilitating and disseminating research in British archaeology. As an educational charity, we strive to -

Advance the study and practice of archaeology

Promote the education of the public in archaeology

Conduct and communicate the results of relevant research

Advance public understanding and care of the historic environment.

So since, the club has been founded since 1944, I think changing the name completely would be hard as it would mean establishing the club all over again. So for possible names, Im thinking of using the words from the original name.


Other existing archaeology clubs


Ace Archaeology club
Hampshire Field club & archaeology society 
Dig- Jorvik
Dig- Hungate

Possible Names

British Archaeology

UK archaeology

Archaeology Agency / society

Archaeology Community

Archaeology Today

British Archaeology Society

British Archaeology Community

Inspirational logos

Background into the brief

The live brief set by ledgard jepson for work based learning 2, is to rebrand 'the council of british archaeology.


Objectives


Revised name for organisation
Create new visual identity, colours, fonts, tone
Create a brand promise, strap line
Incorporate the regions and sub brands, FBA, YAC
Corporate literature - membership leaflet, brochure, newsletter, magazine, etc


The CBA get funding through memberships and donations and the want broaden there range of people joining. Currently the brand looks old fashioned and throughout the brand and sub parts there is no corporate look connecting them. It needs to look fresh to gain more members, different people, so they can establish a stronger market position.


Current look


Logo

Website

Magazine

Sub regions

Other objectives


New name for the YAC, young archaeology club
Logo , colour, tone etc
Norman the worm redesign 
corporate literature- membership leaflet, magazine, etc


Logo

Website

Magazine

Norman the worm